What I Do
Optimsed Website Content
Well-written, optimised website content that gets you noticed by both clients and search engines.
Well-written website copy will work hard for you, but be easy for your visitors to read. It will make sure potential clients understand what you do, while showing them that you understand what they need.
Website copywriting is different to copywriting for print. You have just seconds to hook your readers and persuade them to stick with you rather than click back to Google and move on to a competitor.
Keyword-stuffed, jargon-filled content won’t be popular with search engines or customers. Search engines like well-written, relevant content. More importantly, humans want content that’s so easy to read it feels like they’re talking to you face-to-face.
That’s why I will take the time to listen to you and understand the essence of your company and what makes you stand out.
Then I’ll leave you to get on with running your business, while I craft clear, compelling, interesting copy that represents your voice and that people want to read.
Can’t find the time or the words? Tick blog writing off your to-do list and leave it to me.
Most successful businesses have a blog because they know it will engage readers and help drive traffic. But if you haven’t got the time to write good posts (or if writing just isn’t your thing) a blog can quickly become more of a burden than a benefit.
The good news is that there are people out there who love writing blog posts. I’m one of those people, but I also know what I’m doing.
You need blog posts that benefit your readers. They need to be useful, relevant, informative and entertaining as well as fresh and unique. So, whatever your field, I will become an expert in it and write posts for you as often as you want them.
Sum up what you do with a top-notch tagline.
You’ve got a great business that’s bursting with benefits for your customers. But do they know that?
A tagline is a key phrase that accompanies a company name, brand or logo and adds that little something extra.
In that short phrase, you need to clarify who you are, what you do and how you can benefit your clients or customers. Think of it as a balancing act between clarity and personality.
Whether you’ve got ideas that need polishing or no idea at all, I can help.
Brochure and Leaflet Content
Professional, page-turning copy for print.
Brochures and leaflets are a valuable marketing tool and can help you reach an audience that online content can miss. Some people find it easier to trust in an organisation if they can take home the physical ‘proof’ of a brochure or leaflet. Others just prefer to do their browsing the old-fashioned way.
You can talk to me about your business and how it benefits your clients. Then let me worry about the tone of voice, clarity, punctuation and word count.
Let’s get your brochure ready for your clients to enjoy.
If you need copy, I can write it.
I also write press releases, advertorials, online or print feature articles, newsletters and product descriptions.
Talk to me to find out more about these services.
If you are an agency looking for a freelancer who can fit in and get the job done to a high standard, please make contact.
"We found Clare extremely easy to work with and are very pleased with the results. Thanks to her, we have a website to be proud of. I would highly recommend."
David Sims, Hillside Joinery
“Clare worked with me to write both press releases and blog posts. She took the time to understand our business, and what I was trying to achieve, and produced high quality, relevant and engaging content on time and on budget. She was proactive in suggesting blog posts responding to news stories and media coverage, which saved me both time and headspace!”
Rachel Evans, findyourperfectvenue.com
"Clare's creative thinking, eloquent writing skills and client-focused approach translate into effective marketing copy that nails the brief every time..."
Rachel Barker, Real Communication
I’m ready when you are! Your personalised content is right around the corner.