This is a short one. If you’re reading it you’ve probably got a pile of your own content to proof.
The good news is that as you’ve taken the time to find and read a post on proofreading, you already know how important it is to make sure your content is error-free and fit for purpose.
Mistakes in your content cost you credibility. And search engines don’t like them either.
So, here’s how to go about ironing them out.
- Take a break
If you’ve just spent two hours carefully crafting a blog post or copy for your latest flyer, your brain will be so engrossed in the ideas in your head, it won’t see the detail of what you’ve actually written.
Take a break and go and do something else. This gives your brain time to refresh and detach, allowing you to come back and review what you’ve written with a clear mind and more objective eye.
- Don’t rely on spellchecker alone
Spellchecker is great and will help get rid of plenty of typos as you write. But it won’t catch errors such as homophones (two, to or too) or typos that are actual words (‘Enter our competition to bin a car’) and it could just be wrong.
Also make sure you, not your spellchecker, decides whether to choose American or British (organize or organise) spellings. Then be consistent throughout your content.
- If you’re not sure, look it up
Is it affect of effect? There or their? It’s or its?
Google is a wonderful thing – there’s always a way to find an answer.
If you’re not sure, look it up. It’ll be worth those extra few minutes.
- Ask someone else to read it
Always do this! Whether it’s your partner, a friend or a professional proofreader, a second pair of eyes will spot more mistakes than the person who wrote the copy.
This is because when we’ve been working hard to turn ideas into content, our brains play tricks on us. We see the version in our heads rather than the version that’s actually on the screen.
Following these tips will help you spot mistakes before your readers do.
Want a reliable proofreader? I can help.