Want to give your business a boost? Here’s how blogging can help.
Blogging is one of the most economical and effective ways to build an online presence and connect, engage and communicate with clients.
Regular, quality blogging that’s targeted to your reader, keeps your website fresh, establishes you as the real deal and helps drive traffic to your website. It is a key marketing tool.
Search engine optimisation (SEO)
Search engines love new, optimised content. Blogs are an easy way to give them what they want and help rank your website above the competition.
Well written blog posts cleverly feed the search engines the keywords your target audience are asking them for, while providing relevant, useful, unique content for your readers.
In short, regular, good quality blog posts will improve your website’s SEO and help prospective clients find you.
Build brand awareness and an online presence
In today’s digital world, it’s more important than ever for small businesses to build an online presence and put their brand at the forefront of customers’ minds.
You want prospective clients to think of you first, not the competition.
If they have recently read one of your blog posts, or your website ranked high when they browsed google (because your blogs are helping pedal your SEO), it’s you they are most likely to contact.
Sharing, re-purposing and linking your blog posts across other social media platforms further enhances your online presence.
Engage, educate, connect
A blog can be used to educate and guide your readers while showcasing your expertise. Posting relevant, useful, targeted content establishes your business as a leading source of knowledge and enhances your credibility.
But it’s not all about you!
When people read blogs, they want to get something out of it. If they can genuinely learn from your content, they are more likely to visit your site again, and more likely to use your services.
Blogs are also a way to connect with your readers by sharing your business’ vision and values, nurturing a trusting, lasting relationship.
Ready to get started?
Talk to me about creating professional blog posts that will boost your business – call or drop me an email now.